![]() Since she has a variety of produce at home she can also afford to buy quality consumer goods from the market. Adugna says that it has changed the variety, and nutritional quality of food she feeds her family. Me and my husband can enjoy listening to our radio powered up by the solar we bought as a result of the rice and other vegetables we harvested and sold for a good price.”īoth Adugna and Genete say this extra income has improved their quality of life. Now my kids can help me at day time after school and study at night with the solar light. “We make very good money from the varieties of produces we harvest. Soon, Genete was making enough to purchase her own radio. But once we got the training on improved rice production, we were able to afford to send our children to school, buy water pumps and solar panels.” “Our families were regarded as unlucky for having such a farm land. ![]() We were forced to wait until the logged water drained out and we only cultivated two crop types for household consumption,” says Genete. “Our farm land was very poor in terms of both productivity and variation of produce. ![]() ![]() They looked after their crops based on the recommendations they received. Adugna, however, told her about the information she heard on the radio. No radio? No problem.Īdugna shows off the radio set that her and her neighbour Genete use to listen to programs on rice and vegetable growing and production.Īdugna’s neighbour, Genete, initially didn’t have a functional radio at home. They are willing more than ever before to be helping me on the farm”.Īdugna doesn’t keep the knowledge to herself, either. This helped the whole family to understand the importance of that practice and they now tend to help more. “When we listen to the radio program at home, my husband and the kids also listen to other farmers’ experience on row planting and how much they have benefited from that. The discussion has motivated the whole family to help her improve this practice. Listening to the radio sparked discussion in her family about row planting, another new technique she picked up from the broadcasters, she says. She says it’s there she learns about when to plant and when to apply fertilizer, the timing of different agricultural events. Radio sparks discussion and grows profitsĪdugna also listens to radio from her set at home. She now knows she can harvest four separate types of crops within one farming year. She’s learned to diversify the produce she cultivates, and can now grow year-round thanks to irrigation. She’s learned about new breeds of rice to buy, but also how to process and then sell the rice so she gets higher value on the market.Įven though her farm size is small, she says the tips from the MEDA trainings have increased the amount of rice she grows - and she’s now making good money from her crops.īut, she’s not just growing rice. It’s part of a larger project by MEDA, working to ensure that both men and women benefit from vegetable and rice value chains.įor Adugna, that means important training on rice production, simple processing, and marketing. A member of the Farm Radio team interviews Adugna and Genete near Adugna’s rice field.Īimed at improving the lives of women growing vegetables and rice, the Rice and Vegetables Radio project uses radio and face-to-face trainings to drive improved backyard vegetable and rice production in the Amhara region of Ethiopia.
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